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Links are how search engine bots see relationships between websites. They travel from one website to another via dofollow links, passing over nofollow links. But nofollow links can also add value to your website. Understanding how other websites link to you is an important first step in building a healthy backlink profile for your website….
How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages….
A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic to your site and leads new customers to your products and services. There are many benefits of influencer marketing, but it can be a confusing and complicated strategy to set up, launch, and manage. It’s…
When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts,…
Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights. Discovering the keywords your competitors target can: Give you a glimpse into what is working for them Reveal new keywords you might not have thought of Uncover opportunities for you to create new content and boost…
A competitive matrix helps you learn about your market segment and identify opportunities to differentiate your brand from competitors, create better products, and develop stronger marketing plans. This post will help you understand the power of a competitive matrix and show you how you can use it to inform your marketing strategies. It includes sections…
