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Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you aren’t optimizing your images, and learn how to create SEO-friendly images for your pages and posts. What is Image SEO? Image SEO refers to the optimization of graphics on a website to make the page…
Performing a website keyword analysis on your competitors is a strategic way to get direction for your SEO and content marketing strategy. And it’s an important part of learning how to do keyword research effectively. There are many benefits to performing keyword analysis: Seeing how well other sites perform Identifying keyword gaps and opportunities Disqualifying…
About Amanda Milligan Amanda Milligan is the Branded Content Manager at Fractl, where she’s responsible for all on-site content, working to improve our brand engagement and enhance the agency’s organic traffic growth strategy. She also runs the Ask Amanda About Marketing podcast, in which she answers questions and chats with experts about inbound marketing. Her…
There are three lesser-known SEO problems that can hinder the success of your site: negative SEO, Google penalties, and keyword cannibalization. An Alexa survey of 17 SEO specialists reveals the impact these issues can have on a site’s search rankings and how to overcome them. Before looking into the SEO problems, it is crucial you…
Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your…
In today’s fast-moving content and marketing world, it’s important to collaborate. We can’t do everything on our own – as individual contributors so to speak – to truly be successful. Teamwork matters, but not just as a buzzword. We have to have the right teammates collaborate at the right times. In “Content Performance Culture” –…
