Alexa Blog

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign. In…

We are very excited to launch our brand new Alexa blog. Our goal is to use this space to connect with current and prospective customers, offering you insights into how best to leverage our data and showcase customer success stories.   For example, ever wondered why it is so important for you to compare your site…

We recently released some big new changes to our Audience Overlap Tool. It’s never been easier to understand your audience, identify under-the-radar competitors, and discover new partnership opportunities. Plus, we added a new interactive visualization to make exploring sites easier and more fun! Here’s what’s new in Audience Overlap Find Related Sites More Easily Audience…

How-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone, users now publish about 41.7 million new posts every month. That’s a lot of blog posts vying for attention — and how-to headlines are a popular format. You’ve got stiff competition. If your how-to articles…

PPC lead generation can get complicated, and this is especially true in B2B marketing. This article reveals some core B2B PPC strategies and lead generation best practices we’ve crystallized over 10 years, thousands of campaigns, dozens of industries, and tens of millions in spend. You’ll walk away with the top PPC B2B lead generation secrets:…

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative…