Alexa Global Traffic Metrics Update

  • alexa blog post

On February 14th, we became aware that the metrics for a number of sites has been impacted by the inclusion of a significant amount of traffic from China, and it has been determined that this traffic was not generated by real internet users. The sites affected include the following:

amazon.com


stackexchange.com


ebay.com


github.com


w3schools.com


yahoo.co.jp


amazon.co.jp


adobe.com


pinterest.com


linkedin.com


nytimes.com


paypal.com


washingtonpost.com


wikipedia.org


dropbox.com


apple.com


whatsapp.com


imdb.com


godaddy.com
booking.com


bestbuy.com


ask.com


salesforce.com


soundcloud.com


indeed.com


microsoft.com


onlinesbi.com


yahoo.com


office.com


wikihow.com


spotify.com


cnet.com


google.com.hk


walmart.com


stackoverflow.com


bing.com


bbc.com


theguardian.com
netflix.com


nih.gov


google.com.tw


thepiratebay.org


amazon.co.uk


msn.com


bbc.co.uk


espn.com


google.com.sg


chase.com


tumblr.com


dailypost.wordpress.com


wordpress.com


jpmorganchase.com


forums.wordpress.com


blog.wordpress.com


support.wordpress.com


discover.wordpress.com


developer.wordpress.com

Alexa has identified the source of this inauthentic traffic as well as the methods used to generate it.  We have eliminated that traffic from our data and are in the process of recalculating and reposting metrics for the affected sites.  We have also taken steps to detect and discard this type of inauthentic traffic going forward. The Alexa team is incredibly grateful to the members of our community who alerted us to the problem.

If you have any questions or concerns, or if you suspect traffic to a particular site has been adulterated by inauthentic browsing behavior, contact us here.

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