Alexa Rank: Definition and Resources

Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. Traffic and engagement are estimated from the browsing behavior of people in our global panel, which is a sample of all Internet users.

Alexa Rank Resources

Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business.

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A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank.

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In this special Q&A, we address some of the most common questions regarding Alexa data and ranks.

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