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Driving users to your website through organic search requires two things: getting your site to rank near the top of search engine results pages (SERPs) and making the search snippet appealing so that users will click on it. Schema markup helps with both of these tasks. The rest of this post will explain what schema…

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks? You know — the ones that come from spammy websites with low-quality content and weak domain authority….

Understanding what content generates high social engagement can play a big role in meeting marketing goals. Translating this understanding into takeaways for your content strategy can help you organically and quickly build awareness of your content, affinity for your brand, and feedback cues from your audience about what makes content worth engaging with. In February,…

Search intent is the reason behind a searcher’s query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something. Creating content that satisfies search intent is important to the success of your SEO, PPC, and content marketing efforts….

One of the top goals in digital marketing is to have strong search engine optimization (SEO). Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that…

A customer journey mapping template helps you outline your customer’s buying process from beginning to end. It lists each step a prospect takes as they move toward doing business with you and reveals what they do, think, and need during that process. With the buyer’s journey laid out in front of you, you can more…