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Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, and when used alongside other data, like the cost of acquisition (CAC), it can help you make marketing decisions that lead toward greater profitability. Once you know…

You can spend less time securing clients when you have an SEO Proposal Template that allows you to create a new project outline in a matter of minutes. With the following information and downloadable template, you don’t have to start from scratch each time a client comes knocking on your door. You can simply use…

When designing marketing strategies to bring existing and interested customers back to your business, you may find yourself comparing retargeting vs. remarketing. Both are effective ways to re-engage warm prospects who have already shown interest in your brand. And while there is some overlap in these two strategies, there are also key differences in the…

When you think of influencer marketing examples, you more than likely think of campaigns that leverage the reach of mega-celebrities like the Kardashians or famous social media stars like Logan Paul. But you don’t need a celebrity to make an impact with influencer marketing. You can get all of the benefits of influencer marketing without…

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…

You may be familiar with Application Programming Interfaces, otherwise known as APIs. As defined by Dan Woods in his Forbes article, an API is a simple way to provide access to some type of business asset. Most commonly, this business asset is information or data. From a technical standpoint, an API allows a developer to…