Amanda Milligan is the Branded Content Manager at Fractl, where she’s responsible for all on-site content, working to improve our brand engagement and enhance the agency’s organic traffic growth strategy. She also runs the Ask Amanda About Marketing podcast, in which she answers questions and chats with experts about inbound marketing. Her work has appeared in Forbes, Content Marketing Institute, CMO, and more.
When marketers think about the benefits of influencer marketing, most think of the exposure that comes with a social media star or celebrity sharing content about their brand. It’s the publicity and attention that immediately comes to mind. But influencer marketing brings more than just extra exposure Click & Tweet! . Here are seven often-overlooked…
A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages (SERPs) and impact the decision-making of searchers. To write URL…
Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but they are two very different approaches to search…
If you think a fancy logo and cool tagline are what matter most when building a brand strategy, you might be in for a bit of a rude awakening. While design is important, a brand strategy is as much about consumer needs and competitive environments in your industry as it is about visuals. So what…
Would you like to get started with SEO? But you aren’t sure if it’s worth all the effort? Many start-ups neglect SEO in their early days. And it makes sense. They have limited time and resources. So it’s hard to commit to such a time-consuming pursuit. But later, when they need to find scalable growth…
We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by…
