Amanda Milligan is the Branded Content Manager at Fractl, where she’s responsible for all on-site content, working to improve our brand engagement and enhance the agency’s organic traffic growth strategy. She also runs the Ask Amanda About Marketing podcast, in which she answers questions and chats with experts about inbound marketing. Her work has appeared in Forbes, Content Marketing Institute, CMO, and more.
Benchmarking is the process of comparing your company against others in your industry or in the broader marketplace. Benchmarking is a form of competitive analysis that can be used to understand your performance in a specific market segment, relative to peers, to help you set growth goals and uncover industry trends. A variety of KPIs…
Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential. That’s where search engine optimization (SEO) comes in. What is search…
Steve Burn’s fascination with financial markets started early in his career. After 15+ years of learning the market and trading his own accounts, he was determined to share his knowledge with other people who also wanted to build a strong trading foundation. He started on social media, then took to blogging and founded his own…
While you may hear a lot of talk about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results – evergreen content. In this article: What is Evergreen Content? Why is it Important? Creating Evergreen Content Promoting Evergreen Content Evergreen Content Examples…
Alexa’s Marketing Stack makes it easy.
Search intent is the reason behind a searcher’s query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something. Creating content that satisfies search intent is important to the success of your SEO, PPC, and content marketing efforts….
