Amanda Milligan is the Branded Content Manager at Fractl, where she’s responsible for all on-site content, working to improve our brand engagement and enhance the agency’s organic traffic growth strategy. She also runs the Ask Amanda About Marketing podcast, in which she answers questions and chats with experts about inbound marketing. Her work has appeared in Forbes, Content Marketing Institute, CMO, and more.
You probably already heard that link building is one of the most important elements of a successful SEO strategy. If you want to grow your organic traffic in 2019 and beyond, it’s not enough to just create great content… …you need high-quality backlinks from relevant and authoritative websites. Simply put, link building is the act…
If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion. We’ll do a dive deep into the meaning of search engine marketing (SEM) and the best practices…
Every marketer has a few free website analytics that they can’t do without. For some, that includes Alexa Rank. At Alexa, we strive to be a global pioneer in the world of analytical insight. Since our founding in 1996, we’ve focused on delivering the most meaningful analytics tools for our customers, and now offer a…
Consistently coming up with content ideas to fuel all your various web properties and social channels can be a challenge, especially with new formats and platforms popping up all the time (Hello, TikTok!) Here are 25 content prompts to help inspire you to tell stories, share your message, and engage your audience in new ways….
Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights. Discovering the keywords your competitors target can: Give you a glimpse into what is working for them Reveal new keywords you might not have thought of Uncover opportunities for you to create new content and boost…
In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into…
