Benchmarking: Definition and Resources

Benchmarking is the process of comparing your company against others in your industry or in the broader marketplace. Benchmarking is a form of competitive analysis that can be used to understand your performance in a specific market segment, relative to peers, to help you set growth goals and uncover industry trends. A variety of KPIs can be used in bechmarking, including Alexa Rank, visitor engagement, share of voice, social shares, backlinks, and more.

Benchmarking Resources

Benchmark your keyword strategies to identify valuable opportunities for growth. Find gaps and long-tail keyword ideas to get a leg up on the competition.

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Comparing your site performance to your competitors’ is what helps you make sense of the sea of web analytics and metrics available to you.

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