Benchmarking: Definition and Resources

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your…

In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into…

Share of voice is the share of exposure a brand gets. It can be used to measure brand awareness and gauge how visible the brand was in a specific medium among a specific audience. It can also be used in competitive analysis as a measure of reach, relative to a set of competitors. You can…

As a brand or business, it’s not enough for you to intimately know your products and services. You also have to know your industry and customers inside and out if you want to achieve the highest level of success. To help you gain these insights, there are sites for market research that can offer a…

All of your SEO efforts are executed with the goal of making your site easier for Google to crawl and understand. In theory, the clearer your layout, linking, and schema data are, the more likely you are to reap the benefits of search through higher organic traffic and links. However, even the best SEO professionals…

We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors.  Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size.  Below are 5 key benefits of certifying…