Benchmarking: Definition and Resources

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your…

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and…

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. So, you have to show them….

One of the best ways to learn about your market and customers is by asking questions. When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. You can gain insights that help you: Attract your target audience Stand out from competitors Improve your products…

Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information regardless of the company providing the information? The question for you is, where is your business in these activities? What…

Back in 1996, two Stanford PhDs theorized a new kind of search engine. Instead of ranking results based on how many times a keyword appeared on a webpage, Larry Page and Sergey Brin figured it would be better to rank results based on the relationships between pages. They called their idea “BackRub” because it ranked…