Brand Awareness: Definition and Resources

Brand awareness is the extent to which customers are able to recall or recognize a brand. The consumer’s ability to recognize or recall a brand is central to making purchase decisions. Improving brand awareness and share of voice are critical components of demand generation.

Brand Awareness Resources

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.

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Your brand’s identity is key to building trust with customers and establishing higher customer lifetime value. Here 6 steps to creating a brand identity that your customers love, plus 3 brand identity examples to learn from.

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Use this template to prove how valuable guest blogging opportunities can be for your client’s brand, SEO authority, and overall digital marketing strategy.

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