Buyer Persona: Definition and Resources

To attract audiences who are likely to turn into customers, you can target buying keywords that lead searchers with transactional intent into your sales funnel. Understanding Search Intent When a person uses a search engine, they know what they want to find and why they want to find it. They have a search intent that…

Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but they are two very different approaches to search…

Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…

If you do a search for “marketing intelligence,” unsurprisingly, you’ll find quite a variety of definitions. Unsurprisingly again, when you talk to marketing people about how they practice marketing intelligence (if they do at all), the answers are all over the place. I’m not suggesting every company needs to be in the same place when…

This comprehensive guide will cover how to do keyword research to find powerful opportunities to help reach your target audience, grow your organic traffic, and improve your SEO ranks. You’ll walk away knowing all the basics and best practices of effective keyword research. Plus, we’ll show you several keyword research tools that can help you…

Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword…