Buyer Persona: Definition and Resources

A buyer persona is a semi-fictional representation of an ideal customer. A persona may include customer demographics, interests, pain points, behavior patterns, motivations, and goals. The process of creating a buyer persona usually involves audience analysis, marketing research, competitive analysis, customer interviews, surveys, and more.

Actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.

–What is a Buyer Persona

BuyerPersona Institute

Buyer Persona Resources

Create a complete profile of your target customer using these buyer persona examples. Know their needs and craft a marketing strategy that speaks to them.

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Use this buyer persona template to understand your audience and create compelling content that attracts them and guides them through their purchase journey.

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