Buyer Persona: Definition and Resources

All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social media following isn’t easy. And it’s not enough to simply be present on a platform. That’s where social media optimization (SMO) comes in. It’s the…

The best way to start developing a marketing strategy is to reflect back on your business’s successes and failures. By assessing what worked and what didn’t work from past campaigns, you can identify tactics to focus on or avoid in upcoming plans. You can see gaps in your marketing initiatives and point out places where…

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. That’s why this tactic is a powerful and useful way to grow your digital visibility. However, in order to succeed, you need to know how to find and qualify the best guest posting…

If you’re a marketer who has to report information back to your clients, a marketing report template can make your job much easier. Instead of starting from scratch, you can use the template to quickly plug in the information you need at the end of each month, quarter, or year. When you use a proven…

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What…

Keyword rankings have served as the primary SEO KPI for many marketers throughout the history of SEO. But Google has changed the way it serves up content in the search engine results pages (SERPs), and marketing metrics have to keep up. While keywords are still important, SEO KPIs in 2020 must take into account today’s…