You Probably Haven’t Tried These Ways to Find Backlinks

You Probably Haven’t Tried These Ways to Find Backlinks

Blog posts and online resources list dozens and dozens of tactics to find backlinks for your site. But just when you think you’ve heard about or tried it all, you discover there are always more link building strategies. Here are a few innovative methods you may not have attempted yet. Think Outside the Internet Most…

On-Page Optimization in SEO: Fixing Existing Content

On-Page Optimization in SEO: Fixing Existing Content

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Whether or not your existing content was SEO optimized when you created…

New! A Competitor Keyword Analysis to Expose Top Keywords

New! A Competitor Keyword Analysis to Expose Top Keywords

What if you could find the best keywords for your website and uncover competitors’ keywords at the same time? Now you can with Alexa’s Competitor Keyword Matrix tool. The brand new tool allows users to run a complete competitor keyword analysis, and identify high opportunity keywords based on gaps with their closest competitors. Using the Competitor…

Making Content Work for Every Purchase Funnel Level

Making Content Work for Every Purchase Funnel Level

Strategic online content draws audiences to the top of a digital marketing funnel and then leads them through each step of the purchasing process. It effectively engages, educates, and helps potential customers at every phase of the purchase funnel. And the great thing about this type of content is that you don’t need to create…

How to Make Evergreen Content That Boosts Your SEO Success

How to Make Evergreen Content That Boosts Your SEO Success

While you may hear a lot of talk about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results – evergreen content. In this article: What is Evergreen Content? Why is it Important? Creating Evergreen Content Promoting Evergreen Content Evergreen Content Examples…

How to Rank on Google: 3 Ingredients for Reaching #1 in Search

How to Rank on Google: 3 Ingredients for Reaching #1 in Search

If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll admit it. Those three…

The Content Calendar Template That Saves Time for the Whole Team

The Content Calendar Template That Saves Time for the Whole Team

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…