Knowing how to search for keywords is an essential part of any search engine optimization (SEO) strategy. With the right terms, you can increase your search visibility and drive more traffic from your intended audience. Despite being a critical component of SEO and content marketing, keyword research can be time consuming and often expensive. Luckily,…
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans. In this post, we’ll review each type of SEO…
When it comes to search engine optimization (SEO), site architecture is foundational. It’s one of those things you really want to get right the first time around. But sometimes you gain new insights after you thought you had it nailed. Or, you may find yourself working on a website that needs structural help thanks to…
Keyword density is a foundational aspect of on-page SEO. When used correctly, it can help attract search engines and boost a page’s visibility on search engine results pages (SERPs). When ignored, it can keep a page from ranking or even result in a search penalty, removing it from SERPs altogether. This post will explain what…
The first step in working with a new SEO client is creating an SEO audit report. An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information…