Competitive Analysis: Definition and Resources

A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

A competitive analysis covers five key topics:

  1. Your company’s competitors
  2. Competitor product summaries
  3. Competitor strengths and weaknesses
  4. The strategies used by each competitor to achieve their objectives
  5. The market outlook

–How to Write a Competitive Analysis

Michael Knowles, Writing World

Competitive Analysis Resources

Use these 7 competitor analysis discoveries to inspire your content and SEO strategy. Uncover keywords and backlinks driving traffic for your competitors.

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This competitive analysis example shows how to view successes in the context of your unique competitive set, and discover new opportunities for growth.

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Size up the competition with our free competitive analysis template. Know where your site is performing well and where it’s lagging behind.

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How do you get ahead of the competition when they are working to do the same? Use this competitive analysis kit to discover your competitive edge.

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