A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.
A competitive analysis covers five key topics:
- Your company’s competitors
- Competitor product summaries
- Competitor strengths and weaknesses
- The strategies used by each competitor to achieve their objectives
- The market outlook
Michael Knowles, Writing World
Competitive Analysis Resources
Use these 7 competitor analysis discoveries to inspire your content and SEO strategy. Uncover keywords and backlinks driving traffic for your competitors.
This competitive analysis example shows how to view successes in the context of your unique competitive set, and discover new opportunities for growth.
Size up the competition with our free competitive analysis template. Know where your site is performing well and where it’s lagging behind.
How do you get ahead of the competition when they are working to do the same? Use this competitive analysis kit to discover your competitive edge.
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