Competitive Intelligence
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Is Social Strategy Driving Airbnb’s Success?
In the past few years, we have seen the rise of businesses involved in the “sharing economy” – platforms for facilitating peer-to-peer transactions of goods and services by different people and organizations. Companies like Uber, Taskrabbit, and Instacart (to name just three based right here in San Francisco), leverage information technology as a part of…
How Recruiterbox Leverages Alexa Site Audits for Growth
In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as…
What is Marketing Intelligence? (And How Much Do You Have?)
If you do a search for “marketing intelligence,” unsurprisingly, you’ll find quite a variety of definitions. Unsurprisingly again, when you talk to marketing people about how they practice marketing intelligence (if they do at all), the answers are all over the place. I’m not suggesting every company needs to be in the same place when…
How to Find Similar Websites with the Audience Overlap Tool
Whether you’re a business owner, marketer, consultant, analyst, or even a salesperson, you have probably found yourself wanting to find similar sites that compete against a particular site. Why would I want to find similar websites? Why is this useful? As a business owner or marketer, it’s important to know which sites are competing with…
Content Marketing Fundamentals
Content is all around us. Whether we’re reading an insightful blog post or watching a goofy YouTube video, we consume content almost everywhere we go and pretty much at all times. Because of this, it should come as no surprise that 70% of marketers are actively investing in content marketing. With a rapidly growing number…
Choosing Impactful Keywords for Your Content Marketing Funnel [VIDEO]
As content marketers, we’ve all been there. You’ve discovered a great keyword idea, one that is sure to convince your audience of the value of your product. You create a piece of content for it, and… it falls flat. Nicole Kohler, Content Strategist at Animalz, recently sat down with us to discuss how she and…