If you think a fancy logo and cool tagline are what matter most when building a brand strategy, you might be in for a bit of a rude awakening. While design is important, a brand strategy is as much about consumer needs and competitive environments in your industry as it is about visuals. So what…
Before Square, you had to carry cash if you wanted to buy a burger from a food truck. Then, Square introduced a way for merchants to accept credit cards anywhere they had an internet connection. Other companies, like PayPal, Verifone, and Intuit, also offer that capability now, but Square remains a top pick for small…
To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through that process, we created an on-page SEO checklist. That way you never miss an opportunity to optimize your webpages or blog posts. Download…
Static content is so yesterday. Today it’s all about interactive content. Why is interactive content so important? Proponents will tell you that interactive content is more effective at educating buyers, earning social shares, and differentiating a business than static content. Plus, adding interactivity drives two times the number of leads, according to a study by…
If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do what is right to make a purchase — let alone become a repeat customer. One of the best ways to…
When you finish writing an epic, in-depth blog post and finally hit the publish button, you feel a sense of accomplishment; you feel like your content marketing work is done. But that’s not the case. Your work is only halfway over. Now, it’s time to work on blog promotion. Blog Promotion Is Just As Important As…