Competitive Intelligence

A sample size is a part of the population chosen for a survey or experiment. The sample size is an important feature of any empirical study in which the goal is to make inferences about a market segment from a sample. In market research, sampling means getting opinions from a number of people, chosen from…

About Tom Treanor Tom Treanor is a Senior Product Manager at Alexa Internet and has expertise in the areas of Content Marketing, SEO and Social Media Marketing. He has experience helping startups, small and medium businesses, and large enterprises grow their business and reach new customers.

It’s an understatement to say that the nature of marketing has evolved at a breakneck pace.  The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis.  And while there has always been the…

Brands that have high-quality products and services, and top-notch service and user experiences don’t just attract new customers. They keep their existing customers. To learn how they do it (and how your brand can do it too), consider these 12 customer retention strategies and examples from top brands. What Is Customers Retention and Why Does…

A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Here are a few discoveries you can make when you analyze a competitor’s content and backlinking strategies and how you can use that knowledge to lead…