Competitive Intelligence

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. What Is Keyword…

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…

Today’s shoppers demand to know why they should buy from you. In ecommerce, content marketing can be a formidable asset that helps you answer that question. But it can gobble up resources when done poorly, so retailers need to invest wisely in their marketing efforts. We’ll show you how to build an ecommerce content marketing…

SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is just as complex. In fact, SEO is similar to investing. Your options are: Do nothing Do it yourself Outsource SEO—hire an expert to handle it for you If you’re a smart marketer, you’ve already narrowed…

Outreach marketing is more than engaging influencers, and it extends way beyond link building. While your outreach marketing might tap into either of those tactics, its real power lies in building your brand. When you build relationships with like-minded people and companies, you can both benefit. Nobody knows this better than SEO Advantage, the company…

About Kim Kosaka Kim is Director of Marketing at Alexa. She has 15 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.