Competitive Intelligence

Knowing what keyword difficulty score you can rank for is an important element of your SEO strategy. Not only does it focus your efforts on getting results, it saves you loads of time from writing content about keyword phrases that might be too competitive for you to rank for. By targeting keywords within a realistic…

Getting in front of enough qualified prospects to satisfy your company’s full potential has been an age-old challenge for marketers, from barkers standing on soap-boxes, to retailers sending out reams of catalogs, to companies sponsoring daytime TV shows, to direct mail specialists hyper-targeting residents with craftily-written mailings. Most of us don’t use soap-boxes or focus…

Coming up with blog ideas to fill your editorial calendar can sometimes feel like a daunting task. But with this list of 35 blog ideas, you’ll never struggle with developing topics for your content marketing or blogging plans again. 31 Ways to Find Inspiration for Blog Ideas (Plus 4 Bonus!) Get inspiration for marketing blog…

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it, and the growth of your business is increasingly tied to it. But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the…

A competitive matrix helps you learn about your market segment and identify opportunities to differentiate your brand from competitors, create better products, and develop stronger marketing plans. This post will help you understand the power of a competitive matrix and show you how you can use it to inform your marketing strategies. It includes sections…

A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan. A competitive analysis covers five key topics: Your company’s competitors Competitor product summaries Competitor strengths and weaknesses The strategies…