Competitor Keywords: Definition and Resources

Competitor keywords are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors’ website. This gives you insight into their audience’s interests and helps you choose keywords.

Discovering the keywords your competitors target:

  • Gives you a glimpse into what is working for them
  • Reveals new keywords you might not have thought of
  • Uncovers opportunities for you to create new content and boost your search engine rankings

–Find Competitor Keywords and Grow Your Traffic to New Heights

jj alexaJennifer Yesbeck, Alexa

Competitor Keywords Resources

When you find competitor keywords you identify new opportunities, taking your keyword research, and your site’s traffic, to new heights.

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What if you could find the best keywords for your site + uncover competitors’ keywords at the same time? Now you can with Alexa’s Competitor Keyword Matrix.

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A website keyword analysis on your competitors is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

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