Engagement Rate: Definition and Resources

Engagement rate measures how engaged your audience is with your content. Engagement can be measured by time on page, pages per session, bounce rate, shares, comments, backlinks, and more. Engagement rate can indicate how well your content marketing resonates with your target market.

We need to measure engagement the right way because we need to understand how people are really responding to our content. It’s not how many times they click “like” on a Facebook post. It’s not how many people are being driven to a page. Engagement is about how involved people are with the content you create and promote to them.

–How to Measure Engagement the Right Way

Andrew Raso, Content Marketing Institute

Engagement Rate Resources

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