Engagement Rate: Definition and Resources

To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step….

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your…

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand. To know which types of keywords will work best in your strategy, you first need to know all of your options. Use…

How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages….

As a subsidiary of Amazon, we organize ourselves around the same values and principles as our parent company. One of these is consistently hiring the very best people. Our team at Alexa has been growing steadily over the last two years, and we’re thrilled to add so many new Alexans who raise the bar. These…

“Sometimes you want to give up the guitar, you’ll hate the guitar. But if you stick with it, you’re gonna be rewarded.” – Jimi Hendrix Reverb.com is an online marketplace for musical instruments. Unlike generalized auction sites like eBay, Reverb.com puts the musician and their unique orientation to the world at the center of everything…