Kelsey Raymond is the president of Influence & Co., a content marketing firm that specializes in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
Performing a website keyword analysis on your competitors is a strategic way to get direction for your SEO and content marketing strategy. And it’s an important part of learning how to do keyword research effectively. There are many benefits to performing keyword analysis: Seeing how well other sites perform Identifying keyword gaps and opportunities Disqualifying…
This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to better appeal to search engines and improve your search visibility. What is Semantic Search? Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving…
For a business to reach their full growth potential, they must connect with a large audience, keep their pipeline filled with prospects, and stay in touch with customers. They must have a strong lead generation and nurturing plan that attracts interested audiences and keeps them engaged. The rest of this post will show you how…
Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks? You know — the ones that come from spammy websites with low-quality content and weak domain authority….
Content marketing conferences are extremely valuable. They’re an opportunity to learn content strategies and tactics, meet others in the trenches, and, ultimately, exchange ideas that propel careers and businesses forward. Worst case scenario for a conference? You step out of your day-to-day routine for a couple of days for a fresh perspective. If you’re in…
In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into…
