Kelsey Raymond is the president of Influence & Co., a content marketing firm that specializes in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…
Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is: (Gross Profit – Marketing Investment) Marketing Investment Today, accountability in marketing amounts to table stakes. Companies expect CMOs…
You probably already heard that link building is one of the most important elements of a successful SEO strategy. If you want to grow your organic traffic in 2019 and beyond, it’s not enough to just create great content… …you need high-quality backlinks from relevant and authoritative websites. Simply put, link building is the act…
You’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you need to better understand the company and the industry in which it operates. Your research has to go deep. How can you be sure you are covering all your bases? Where should you start? A…
Competitor keywords are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors’ website. This gives you insight into their audience’s interests and helps you choose keywords. Discovering the keywords your competitors target: Gives you a glimpse into what is…
The best way to start developing a marketing strategy is to reflect back on your business’s successes and failures. By assessing what worked and what didn’t work from past campaigns, you can identify tactics to focus on or avoid in upcoming plans. You can see gaps in your marketing initiatives and point out places where…
