Keyword Difficulty: Definition and Resources

Keyword difficulty (or keyword competition) is a critical metric when doing keyword research. The higher the value, the harder is to compete with others using that keyword. A keyword difficulty rating is used to help you choose SEO keywords with confidence, based on which ones are easy enough for your site to compete for.

Finding low competition keywords requires knowing your site’s competitive power. All websites do not have an equal chance of ranking on the first page of Google. Focusing on low competition keywords is the secret ingredient to SEO success.

–The Secret to SEO Success: Find Low Competition Keywords

Kim Kosaka, Alexa

Keyword Difficulty Resources

The key to winning in SERPs is to “punch your weight”. In other words, find low competition keywords that your website has the best chance of ranking for.

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Knowing the keyword difficulty score you can rank for focuses your SEO efforts & saves you time writing content about keywords that you likely won’t rank for.

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Key Performance Indicator (KPI)

Key Performance Indicator (KPI)

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