Keyword Research: Definition and Resources

Blog posts and online resources list dozens and dozens of tactics to find backlinks for your site. But just when you think you’ve heard about or tried it all, you discover there are always more link building strategies. Here are a few innovative methods you may not have attempted yet. Think Outside the Internet Most…

We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by…

Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights. Discovering the keywords your competitors target can: Give you a glimpse into what is working for them Reveal new keywords you might not have thought of Uncover opportunities for you to create new content and boost…

When you find related keywords, you can expand the value of your website content and create more SEO-friendly blog posts. The following tips and tools will help you find and leverage the synonyms and terms related to your keywords. What Is a Keyword and a Related Keyword? A keyword is a primary term or phrase…

As marketers, we’re constantly trying to answer one foundational question for every campaign: what do our customers want? Of course, not every customer wants the same thing. That’s why many companies split their target audiences and prioritize customer segments based on how value is derived from their products and services. This is known as benefit…

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how low…