Keyword Research: Definition and Resources

In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to…

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how low…

During a recent conversation with a friend, I was struck by how similar SEO is to investment planning. People tend to take the same approaches to these subjects, with the most common being; 1. do nothing, 2. hire an expert to handle it for you, or 3. dig in and do it yourself.  Let’s look…

Learning how to do market research better than your competitors equips you to outperform them. A strong market research process helps you learn about your audience, understand their needs, and position your products and services to serve them better. With these insights, you can improve your marketing strategies and rise above competitors who don’t fully…

Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website. Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages…