Keyword Research: Definition and Resources

All of your SEO efforts are executed with the goal of making your site easier for Google to crawl and understand. In theory, the clearer your layout, linking, and schema data are, the more likely you are to reap the benefits of search through higher organic traffic and links. However, even the best SEO professionals…

Behavioral segmentation is one of four main types of market segmentation. Unfortunately, it’s frequently overlooked as a way to effectively segment and reach qualified audiences. Demographic, geographic, and psychographic segmentation are often the go-to methods for marketers, but behavioral segmentation should never be ignored. The rest of this post will explain the benefits of this…

We answer questions everyday about Alexa’s data, how it’s measured, and how we calculate ranks. In this special Q&A, we address some of the most common questions regarding these topics, and more. Q: What is the “data panel”? A: Alexa’s data panel is the sample of global internet traffic that is used to calculate Alexa…

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. So, you have to show them….

With the conversational AI space expected to reach $15.7 billion by 2024—up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also…

To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step….