Kim is Director of Marketing at Alexa. She has 15 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.
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No matter how great we think we are, deep down we all want to know: how do people really perceive us? The answer, at least for companies, can be achieved through perceptual mapping. It presents an objective look at the competitive landscape, either through verified customer input or through marketing data. As marketers, perceptual mapping…
You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success? You’ll need to start with some objective data that can help you make sense of chatbot performance. Since there are so many different…
Sizing up your competition is key to understanding where your site is performing well and where it’s lagging behind. A good competitive analysis helps you: Identify important industry trends that may impact your strategy Benchmark against others in your space, and Uncover what’s working for market leaders that might also work for you ✪ Learn…
Keyword popularity indicates how frequently users search for a keyword. When performing keyword research, keyword popularity can be used to prioritize which keywords to choose for SEO. The goal of keyword research is to find a phrase that meets these criteria: many people are searching for it (high search volume), and you have a realistic…
Search Engine Optimization or “SEO” is the process of designing your website and marketing strategy to get high quality, un-paid traffic from Search Engines to your website. Several years ago, the term “SEO” conjured up an image of shady characters working in dimly lit back rooms to “trick” search engines into ranking a site’s pages…