Kim is Director of Marketing at Alexa. She has 15 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1.2 million in revenue in just 3 years.
The first step in working with a new SEO client is creating an SEO audit report. An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information…
A marketing plan documents your marketing strategy and tactics to provide direction for reaching business objectives. It often focuses on a specific period of time and covers details such as the target market, buyer persona, goals, costs, action steps, and KPIs that will be used to measure results. A marketing plan is subject to change…
With the conversational AI space expected to reach $15.7 billion by 2024—up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also…
So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right? Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site…
Last month I had the opportunity to attend the Lean Startup conference here in San Francisco. The event’s expanded quite a bit since my last visit in 2012 – the Lean community is growing, and this time I met many more folks from outside the Bay Area and the United States. Lean Startup is an…
With a well-structured ecommerce SEO plan, you can successfully optimize your online store to increase website traffic, attract more shoppers, and generate more sales. To help you learn how to optimize ecommerce websites and reap these benefits, we created this step-by-step guide and ecommerce SEO checklist. The guide and checklist offer step-by-step directions to: Lay…