LSI Keywords: Definition and Resources

In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to…

When creating an SEO plan, it may be tempting to find high-volume keywords to target in your content. But incorporating low-volume, low-competition keywords into your strategy can be extremely powerful. Learn how to find long tail keywords so you can cut through the noise and reach your most qualified customers with topics they care about…

How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages….

If you’ve ever interacted with a chatbot, you know it’s not always a smooth experience. Sometimes they can’t help you with a single question, and other times the information they dump on you is just too much, and there’s often dead ends involved. Creating a chatbot that strikes a perfect balance for potential customers is…

A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The…

Share of voice is the share of exposure a brand gets. It can be used to measure brand awareness and gauge how visible the brand was in a specific medium among a specific audience. It can also be used in competitive analysis as a measure of reach, relative to a set of competitors. You can…