Market Analysis: Definition and Resources

Search intent is the reason behind a searcher’s query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something. Creating content that satisfies search intent is important to the success of your SEO, PPC, and content marketing efforts….

Marketing ROI, or return on marketing investment (ROMI), is a KPI that measures the contribution to profit attributable to marketing. It is a measure of marketing effectiveness. In simple terms, the best formula for marketing ROI is: (Gross Profit – Marketing Investment) Marketing Investment Today, accountability in marketing amounts to table stakes. Companies expect CMOs…

When it comes to developing content for your site, you don’t want to throw stuff at the wall to see what sticks. Rather, you want to thoughtfully develop a content marketing strategy that helps your site rank in SERPs. Arguably, cornerstone content is the most important part of your content marketing strategy. Cornerstone content consists…

Successful media pitching can get people talking about your brand and helps you position your company as a market leader. Reporters, editors, bloggers, and even social media influencers can all help take your brand communication to the next level. But when reporters’ inboxes are flooded with media pitches — up to 100 a day, according…

So, you’re about to figure out which keywords to target in Google Ads (formerly known as Google AdWords) with ppc keyword research. But how do you do it effectively? Our agency has experience running large Google ads accounts while also owning SEO content strategy, so we’ve done our fair share of keyword research. And the…

Sizing up your competition is key to understanding where your site is performing well and where it’s lagging behind. A good competitive analysis helps you: Identify important industry trends that may impact your strategy Benchmark against others in your space, and Uncover what’s working for market leaders that might also work for you ✪ Learn…