Market Analysis: Definition and Resources

A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Here are a few discoveries you can make when you analyze a competitor’s content and backlinking strategies and how you can use that knowledge to lead…

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and…

Ask someone about their content strategy and you may hear, “We’re blogging three times a week.” They might mention that they aim to address defined personas. Or that they cover certain topics. But are those strategies? And if not — what does a content strategy look like? If you work in the content marketing world,…

A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content. In the event that you have the same content found on different URLs, using this code—…

There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to cater to these factors. The good news is…

About Kelsey Raymond Kelsey Raymond is the president of Influence & Co., a content marketing firm that specializes in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.