Market Analysis: Definition and Resources

Marketing Research > Market Analysis

A market analysis is a quantitative and qualitative assessment of a market. It examines the market size, various market segments, customer buying patterns, the competition, and the economic environment.

Market analysis provides you with a holistic, or well-rounded picture of the markets you are interested in operating in.
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The components of the analysis include several evaluation tools, including a discussion of your industry and its outlook in the market. It also analyzes the target market, conducts a competitive analysis, and identifies cultural and legal regulations.

–What is Market Analysis? – Definition & Examples

Allison Tanner,

Market Analysis Resources

For more information:

How to Write the Market Analysis Section of a Business Plan, by Alyssa Gregory, The Balance

What is Marketing Analysis?, by PESLEanalytics

Market Analysis, by NetMBA

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