Market Analysis: Definition and Resources
Marketing Research > Market Analysis
A market analysis is a quantitative and qualitative assessment of a market. It examines the market size, various market segments, customer buying patterns, the competition, and the economic environment.
Market analysis provides you with a holistic, or well-rounded picture of the markets you are interested in operating in.
Click & Tweet!
The components of the analysis include several evaluation tools, including a discussion of your industry and its outlook in the market. It also analyzes the target market, conducts a competitive analysis, and identifies cultural and legal regulations.
Allison Tanner, Study.com
Market Analysis Resources
For more information:
How to Write the Market Analysis Section of a Business Plan, by Alyssa Gregory, The Balance
What is Marketing Analysis?, by PESLEanalytics
Market Analysis, by NetMBA
Related Topics
GET BETTER MARKETING RESULTS WITH ALEXA