Market Segmentation: Definition and Resources

Market segmentation is the process of dividing a target market of potential customers into segments with common characteristics. Through a process of audience analysis, segments are composed of consumers who respond similarly to marketing strategies and share traits such as similar interests, needs, or locations. Marketers often measure their performance at attracting these market segments with KPIs like share of voice.

You can’t be all things to all buyers. You can, however, be the right solution to a large enough group of buyers to successfully grow your business, if you can implement a smart segmentation strategy.

–Market Segmentation: Sell More By Selling To Fewer

Larry Myler, Forbes.com

Market Segmentation Resources

Learn the four types of market segmentation you can use to reach your target customer and create more effective marketing campaigns.

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Learn how targeting in marketing can help improve your advertising, customer experience, branding, and even business operations.

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Use psychographic segmentation to better understand your customers and improve your marketing. When you know what they value, you can serve them better.

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