Market Size: Definition and Resources

Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service.

Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market, which is the portion of the addressable market for which you can realistically compete. By outlining the difference between these two, you can develop a product offering to tackle that consumer sweet spot.

–5 Strategies to Effectively Determine Your Market Size

Tx Zhuo, Entrepreneur

Market Size Resources

alexa logo

GET BETTER MARKETING RESULTS WITH ALEXA

Similar Posts

Leave a Reply

Your email address will not be published.