Marketing effectiveness is the measure of how effective a marketing plan is at optimizing spending to achieve positive short and long-term results.It is related to marketing ROI. Marketing effectiveness can also be measured by benchmarking your Alexa Rank against your competitors’.
When putting your measurement program in place, start by deciding on how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis… Then, you will want to create a spreadsheet that documents and tracks the following:
- Your marketing goals. If you have several, it may help to put them in order of priority. (By this point, you should have agreed on goals with your management team; but if you haven’t, now is the time to get on the same page.)
- The key performance indicators (KPIs) you’ll use to measure marketing effectiveness of your content.
- Your plan for gathering this performance information.
- Who will be responsible for collecting and reporting this data.
Cathy McPhillips, Content Marketing Institute
Marketing Effectiveness Resources
Evergreen content is content that has long-term value. Use this highly valuable content to boost your SEO success long into the future.
When you repurpose content, you optimize your digital strategy and grow your traffic without wasting resources on extra content.
Understanding how to rank on Google boils down to 3 important ingredients. Each helps you create SEO content people love, and search engines understand.
On-page optimization in SEO is a low hanging fruit opportunity to capture more organic traffic to your existing content, without creating anything new.
GET BETTER MARKETING RESULTS WITH ALEXA