Marketing Funnel: Definition and Resources

A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The marketing funnel can be used to illustrate marketing effectiveness by measuring conversion rates between each step in the funnel, as a KPI.

Marketing Funnel Resources

Learn how to repurpose content to work for every stage of the marketing purchase funnel. Engage and educate potential customers through the buying journey.

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MOFu marketing uses middle-of-the-funnel content to nurture leads and turn them into paying customers. Learn how to create MOFu content for your B2B funnel.

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Use top of funnel content to nurture and increase the number of leads that your business gets from online channels like SEO, PPC ads or social media.

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