Marketing Intelligence: Definition and Resources

Intelligent marketers create a data-driven culture. They leverage advanced analytical capabilities to create a clear picture of customer preferences, activity and profitability.

Questions that market intelligence can address include:

  • Where should the company devote more resources?
  • Which markets should it try to infiltrate next?
  • Are there patterns to what our best customers buy?
  • What products could be cross-marketed to existing customers?
  • Into what demographic segments can the company push new and existing products?

–What is Market Intelligence?

Katherine Arline, Business News Daily

Marketing Intelligence Resources

How much marketing intelligence do you have? Take a hard look at the degree to which you gather and apply marketing data, and then crank it up a notch.

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