Marketing Intelligence: Definition and Resources
Intelligent marketers create a data-driven culture. They leverage advanced analytical capabilities to create a clear picture of customer preferences, activity and profitability.
Questions that market intelligence can address include:
- Where should the company devote more resources?
- Which markets should it try to infiltrate next?
- Are there patterns to what our best customers buy?
- What products could be cross-marketed to existing customers?
- Into what demographic segments can the company push new and existing products?
Katherine Arline, Business News Daily
Marketing Intelligence Resources
How much marketing intelligence do you have? Take a hard look at the degree to which you gather and apply marketing data, and then crank it up a notch.
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