Marketing Intelligence: Definition and Resources

Performing a website keyword analysis on your competitors is a strategic way to get direction for your SEO and content marketing strategy. And it’s an important part of learning how to do keyword research effectively. There are many benefits to performing keyword analysis: Seeing how well other sites perform Identifying keyword gaps and opportunities Disqualifying…

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Whether or not your existing content was SEO optimized when you created…

When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata blurbs you can add to the back end of a webpage to send useful signals to both search engines and users. An important part of…

The fields of digital marketing and analytics have introduced a host of web analytics terms that we have to understand to fully comprehend the metrics we measure daily. A complete grasp on these terms helps us better evaluate our website performance and make strategic decisions for our businesses. Whether you are a marketing professional that’s been…

How Content Marketing and SEO Work Together If content marketing is the vehicle, search engine optimization (SEO) is the engine that drives it. The better your engine, the better your vehicle performs. Without an engine, you can’t even start the car. This idea is at the core of how content marketing and SEO work together….

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign. In…