Marketing Intelligence: Definition and Resources

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how low…

Share of voice is the share of exposure a brand gets. It can be used to measure brand awareness and gauge how visible the brand was in a specific medium among a specific audience. It can also be used in competitive analysis as a measure of reach, relative to a set of competitors. You can…

A rain dance? Homage to the patron saint of Alexa rankings? While these may be fun, they’re just as ineffective at improving your rank as many commonly held misconceptions about the Alexa Traffic Rank. Our ranking system was first introduced in 1998 and, like many things that have been around for a while, several myths have built up…

Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and…

Brands that have high-quality products and services, and top-notch service and user experiences don’t just attract new customers. They keep their existing customers. To learn how they do it (and how your brand can do it too), consider these 12 customer retention strategies and examples from top brands. What Is Customers Retention and Why Does…

That piece you just added to your content calendar — how do you really know it’s the topic you need to write about next? Are you sure it’s the best use of your limited content marketing budget? If your manager were to ask you right now to justify it, what would you say? If you…