Marketing Intelligence: Definition and Resources

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…

Looking for some inspiration for your content marketing campaigns? As marketers, innovation is extremely important – but getting new ideas and finding inspiration can be difficult. In this blog post, discover 5 inspiring TED Talks that can help boost your content marketing strategy: from getting amazing ideas to becoming a better storyteller, these Talks will…

Many people ask us: How can I improve my Alexa Rank? We understand how important this metric is for you and your business. As a public metric, potential advertisers, investors, and partners will look up your Alexa Rank and use it as a way to evaluate the value of your business. For this reason, improvements…

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific search engine optimization (SEO) factors it looks for when ranking pages in search results….

Marketers love metrics. And customer lifetime value (CLV) is one of the most important measures you can track. Calculating CLV can yield useful insights into your customers’ behavior, and when used alongside other data, like the cost of acquisition (CAC), it can help you make marketing decisions that lead toward greater profitability. Once you know…

A marketing funnel, or marketing sales funnel, is a model for understanding the process of turning leads into customers. Like a funnel, marketers cast a broad net to drive brand awareness, capture as many leads as possible and then nurture prospective customers through the purchasing decision, which narrows in each stage of the funnel. The…