Marketing Plan: Definition and Resources

A marketing plan documents your marketing strategy and tactics to provide direction for reaching business objectives. It often focuses on a specific period of time and covers details such as the target market, buyer persona, goals, costs, action steps, and KPIs that will be used to measure results. A marketing plan is subject to change as new marketing trends develop.

The right marketing plan identifies everything from who your target customers are to how you will reach them, to how you will retain your customers so they repeatedly buy from you.

–Marketing Plan Template: Exactly What To Include

Dave Lavinsky, Forbes.com

Marketing Plan Resources

Not all marketing strategies are created equal. Learn how to weigh the risks, rewards, and investments of each so you can choose the best ones for you.

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A content audit template keeps you from creating content without a strategy. Use it for insight into past performance and to plan wisely for the future.

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As you sit down to create your 2017 marketing strategy, use this outline to collect all the information that will produce the most successful plan possible.

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