If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll admit it. Those three…

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…

Whether you’re a business owner, marketer, consultant, analyst, or even a salesperson, you have probably found yourself wanting to find similar sites that compete against a particular site. Why would I want to find similar websites? Why is this useful? As a business owner or marketer, it’s important to know which sites are competing with…

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. That’s why this tactic is a powerful and useful way to grow your digital visibility. However, in order to succeed, you need to know how to find and qualify the best guest posting…

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be…

When you find related keywords, you can expand the value of your website content and create more SEO-friendly blog posts. The following tips and tools will help you find and leverage the synonyms and terms related to your keywords. What Is a Keyword and a Related Keyword? A keyword is a primary term or phrase…

You can spend a lot of time and energy looking for guest blogging sites. Searching for blogs, researching their metrics, and gauging audience interest can be time-consuming, tedious, and sometimes unpredictable. You find sites you think will be great guest posting opportunities, but you don’t have the data to prove it. Choosing a site can…

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. So, you have to show them….

Finding competitor keywords is a clever way to take your keyword research, and your site’s traffic, to new heights. Discovering the keywords your competitors target can: Give you a glimpse into what is working for them Reveal new keywords you might not have thought of Uncover opportunities for you to create new content and boost…