Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how low…
Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign. In…
The first step in working with a new SEO client is creating an SEO audit report. An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information…
To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step….
Competitive analysis is an important part of evaluating your site’s performance, marketing strategy, and even business strategy. It highlights opportunities for improvement based on peer performance and an understanding of the overall market segment share in your industry. This analysis offers valuable insights into refining your marketing plan and business plan on a regular basis….
Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it, and the growth of your business is increasingly tied to it. But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the…
Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to…
Getting in front of enough qualified prospects to satisfy your company’s full potential has been an age-old challenge for marketers, from barkers standing on soap-boxes, to retailers sending out reams of catalogs, to companies sponsoring daytime TV shows, to direct mail specialists hyper-targeting residents with craftily-written mailings. Most of us don’t use soap-boxes or focus…
One of the top goals in digital marketing is to have strong search engine optimization (SEO). Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that…