2 Techniques for Faster Keyword Discovery, More Rewarding SEO

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery. The search landscape is always changing. This includes what…

Quickly Unearth Opportunities to Close SEO/SEM Gaps with Competitors Using Alexa

New gap analysis tools help marketers capitalize on their competitors’ successful search strategies. Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut for finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword…

Reclaim Valuable Traffic with the New Alexa Site Audit

At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility of your site on the web. As such, we are proud to announce big (and, might we add, beautiful) improvements to the SEO Audit Tool. Site Audits are a crucial component for website optimization and SEO….

Alexa – Best Friend to the Data-Obsessed Digital Marketer

It’s an understatement to say that the nature of marketing has evolved at a breakneck pace.  The dizzying array of multi-channel options and their need for almost real-time attention to measurement and optimization has transformed marketing from a conceptual art form into something akin to hedge fund analysis.  And while there has always been the…

5 Cool Things You Can Do For Free on Alexa

If you have been searching for free, easy-to-use web analytics tools, then look no further.  Alexa offers several powerful and insightful competitive intelligence and on-site analytics services just for you. Whether you are a digital marketer or a site owner, we can meet your needs.  Whoever said the “best things in life are free” may have…

2020 Shifts Towards Conversational Marketing Strategy

Your inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t relevant. While perusing Facebook, you receive ads for a product you merely thought about 2.5 seconds ago. And now, a company is texting you—on your personal phone no less—about a new sale. As consumers, we…