In a recent post, we looked at how you can create a buyer persona to help you get to know your audience, improve your marketing strategies, and create better content. We also offered a PDF buyer persona template you could use to develop your ideal customer profile. Now, we are going to dive deeper into…

Effective promotion is an essential part of every successful business, yet it’s an ongoing struggle for many companies. Using the right promotional mix elements in your marketing strategy helps your company drive sales, weather slowdowns, and stand out in a crowded market. Every element in the promotional mix has advantages and disadvantages. Finding the right…

Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. The tactics may sound the same, but they are two very different approaches to search…

If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion. We’ll do a dive deep into the meaning of search engine marketing (SEM) and the best practices…

No matter how great we think we are, deep down we all want to know: how do people really perceive us? The answer, at least for companies, can be achieved through perceptual mapping. It presents an objective look at the competitive landscape, either through verified customer input or through marketing data. As marketers, perceptual mapping…

Competitive analysis is an important part of the job description for most marketers. You need a thorough understanding of your competitors and their strategies to develop an impactful marketing strategy yourself. That’s where a competitive analysis framework comes in. What Is a Competitive Analysis Framework? A competitive analysis framework is a model you can use…

If you want to start guest posting but don’t know where to begin, this is the guide for you. Learn how guest posting can benefit your brand, plus eight important steps for setting up a plan that supports your marketing initiatives, expands your brand reach, and connects with new customers. The post covers: What guest…

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your…

One of the best ways to learn about your market and customers is by asking questions. When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. You can gain insights that help you: Attract your target audience Stand out from competitors Improve your products…