Nofollow vs. Dofollow Links: What Are They?

Links are how search engine bots see relationships between websites. They travel from one website to another via dofollow links, passing over nofollow links. But nofollow links can also add value to your website. Understanding how other websites link to you is an important first step in building a healthy backlink profile for your website….

Your Complete Guide to Creating an Influencer Marketing Strategy

A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic to your site and leads new customers to your products and services. There are many benefits of influencer marketing, but it can be a confusing and complicated strategy to set up, launch, and manage. It’s…

What Is Social Media Optimization (SMO)? A Guide for Content Marketers

All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social media following isn’t easy. And it’s not enough to simply be present on a platform. That’s where social media optimization (SMO) comes in. It’s the…

What Is a KPI in Marketing? Plus 17 KPIs You Should Track

What is a KPI in marketing? Every marketer and brand should know the answer to this question if they want to track their marketing efforts accurately and see the results of their campaigns. Learn what KPIs are, why they are so important, and what KPIs you should track if you want to understand and effectively…

How to Market at Each Stage of the Buying Decision Process

The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late…

How to Use Content Mapping to Create Effective Content

Content mapping is a powerful tool for content marketing. It allows you to review your existing content assets, plan for new content, and determine how each asset can be used to effectively reach and engage your target audience. This post will show you exactly how to use content mapping to get the most out of…

18 Types of Keywords Every Marketer Should Know

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand. To know which types of keywords will work best in your strategy, you first need to know all of your options. Use…

Market Size: Definition and Resources

Market size is the number of individuals in a certain market segment who are potential buyers. Companies should determine market size before launching a new product or service. Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market,…