One of the top goals in digital marketing is to have strong search engine optimization (SEO). Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that…
As a subsidiary of Amazon, we organize ourselves around the same values and principles as our parent company. One of these is consistently hiring the very best people. Our team at Alexa has been growing steadily over the last two years, and we’re thrilled to add so many new Alexans who raise the bar. These…
Continuous learning is a big part of our culture here at Alexa. Aside from personal and professional growth, we believe that our own continuous learning has a significant impact on our customers. And being able to reiterate our experiences to you is a part of us paying our knowledge forward. A couple weeks ago, our…
During a recent conversation with a friend, I was struck by how similar SEO is to investment planning. People tend to take the same approaches to these subjects, with the most common being; 1. do nothing, 2. hire an expert to handle it for you, or 3. dig in and do it yourself. Let’s look…
Competition exists in all industries. Whether a marketer or sales executive, we constantly compete to have our content seen, clicked-on, or converted from first. But how do you get ahead of the competition when they are working to do the same? A thorough competitive analysis is a great way to get insight into what’s working…
Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common…
So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right? Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site…
Share of voice is the share of exposure a brand gets. It can be used to measure brand awareness and gauge how visible the brand was in a specific medium among a specific audience. It can also be used in competitive analysis as a measure of reach, relative to a set of competitors. You can…
Search intent is the reason behind a searcher’s query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something. Creating content that satisfies search intent is important to the success of your SEO, PPC, and content marketing efforts….