2 Essential Tools for a Comprehensive Website SEO Test

One of the top goals in digital marketing is to have strong search engine optimization (SEO). Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that…

The Ultimate Competitive Analysis Kit to Beat Your Competitors

Competition exists in all industries. Whether a marketer or sales executive, we constantly compete to have our content seen, clicked-on, or converted from first. But how do you get ahead of the competition when they are working to do the same? A thorough competitive analysis is a great way to get insight into what’s working…

Infographic: The Anatomy of an Alexa Site Audit

Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common…

5 Technical Tune-ups to Optimize Your Website

So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right? Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site…

Search Intent: Definition and Resources

Search intent is the reason behind a searcher’s query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something. Creating content that satisfies search intent is important to the success of your SEO, PPC, and content marketing efforts….