Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…
Great news! We have been hard at work expanding and updating our services and we are excited to announce the following new features and functionality now available to our customers. These enhancements make our data more accessible and intuitive to understand so you can quickly gather the most relevant insights, in the format that works…
Hi Guys, I just wanted to take the time to thank our customers for their support in 2015 and wish you all a happy and prosperous 2016. With the New Year upon us, we’re off to great start introducing upgrades to our service. Many of you have taken the time to respond to our emails…
You spend time carefully crafting content for your readers and customers. But you must do the same for search engines. Meta tag SEO is one way to help search engine crawlers absorb, understand, and index your content Click & Tweet! . What Is Meta Tag SEO? Meta tag SEO is the process of adding hidden…
There are few sporting events that capture a global audience quite like the World Cup. In major US cities, it is nearly impossible to walk by a bar, restaurant (or office conference rooms for that matter) without seeing all eyes anxiously glued to the TV and overhearing raucous excitement when a favorite team makes a…
Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…
The long list of features that come with Alexa’s Advanced-level subscriptions might sound daunting, but really it’s like buying a new car fully loaded. Just get the salesperson to show you what you can do, and you’re ready to ride like never before. You can… 1. Uncover your competitors’ online strategy With an Advanced subscription,…
Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your…
We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by…