4 Types of Market Segmentation With Examples

Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…

Now Available: Data Export to CSV, Mobile-Friendly Pages & More

Great news! We have been hard at work expanding and updating our services and we are excited to announce the following new features and functionality now available to our customers. These enhancements make our data more accessible and intuitive to understand so you can quickly gather the most relevant insights, in the format that works…

The Content Calendar Template That Saves Time for the Whole Team

Agencies and in-house marketing teams that organize their content projects around a content calendar reap rewards. With greater leeway to plan content in advance, teams with content calendars can develop long-term relationships with media partners, build campaigns around landmark events, and react better to newsjacking opportunities. Creating a content calendar for clients—or for your own…

Fully Loaded: What you can do with an Alexa Advanced Subscription

The long list of features that come with Alexa’s Advanced-level subscriptions might sound daunting, but really it’s like buying a new car fully loaded. Just get the salesperson to show you what you can do, and you’re ready to ride like never before. You can… 1. Uncover your competitors’ online strategy With an Advanced subscription,…

Don’t Forget These 9 Competitive Metrics When Analyzing Your Marketing Results

Reporting and analysis are crucial parts of any successful digital marketing strategy. Competitive metrics can help identify gaps in that strategy, areas for improvement, and tactics that already work well and should continue to be invested in. SEO, advertising, and social media are all key areas that can benefit from monitoring competitive metrics. But your…

How a Data-Driven Focus Kept Skiis & Biikes in the Family

We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Skiis & Biikes was started in 1978 in Ontario, Canada by…