Reclaim Valuable Traffic with the New Alexa Site Audit

At Alexa, our goal is to give you the digital marketing tools you need to increase the value and visibility of your site on the web.

As such, we are proud to announce big (and, might we add, beautiful) improvements to the SEO Audit Tool.

Site Audits are a crucial component for website optimization and SEO. It’s a highly functional way to evaluate your performance on the Internet on a variety of criteria – security, load time, tagging, and reputation, to name a few. Ultimately, a great site audit can help fix problems that are inhibiting valuable traffic to your site, as well as inform new strategies to boost ROI.

Regular site audits have become a business necessity, and failing to integrate them into your workflow may result in lackluster website traffic, lost customers, and failed conversions. In performing a great site audit, you can boost the performance of your site in search engines, make your content and business more accessible to customers, and, as a result, drive strong conversions and sales.

So what changed?

Site Audit Navigation

Better Navigation

The beautiful new Site Audit design is entirely reconfigured with your workflow in mind. With more streamlined navigation you can now filter easily, narrowing in on your most important topics and areas of improvement. Green – you’re good! Red – take a look; action is needed.

We know you have a lot on your plate, so we reorganized the Site Audit to make it easier than ever to identify and implement suggestions to improve your site, without any of the noise.

Site Audit Actionable Recommendations

Actionable Recommendations

In the new Site Audit, you always know exactly how you’re doing and what to do next. In each category, we tell you what we scanned and explain why each topic is important to your success. Our actionable recommendations and site improvement tips are also now more clearly expressed and easy to follow.

For example, if you need to quickly identify broken links (which can undermine user experience and affect placement in search engines), we deliver a full list of problem links, including broken references to images and redirects, and exactly where they are found. A full list of these items is also completely downloadable via CSV.

You should never scratch your head wondering what your next step is. With the new Site Audit, find exactly what you need in a flash and pump up your productivity.

Site Audit Grading


In today’s world, industry trends and standards are constantly changing (and quickly). In the new Site Audit, we fine-tuned our grading system to accommodate for these market changes. For this reason, you may see slight variation in past grades. However, you can be confident that your tasks and performance are aligned with the most current and best practices.

You may also notice that we’ve added your previous grade to the Report Summary. It’s important that you always know where you stand and if your hard work is paying off. With your previous and most recent grade juxtaposed front and center, now you can easily compare your progress at a glance. We’ve also added your next report date so you know what’s coming and how much time you have to take action!

Site Audit Customized Export


Finally, downloads are easier than ever! We’ve combined all your reports into one awesome panel where you can pick and choose exactly what you need at any given time. Scanning and reporting on up to 32 different criteria, you’ll get the most complete picture of your performance. And with the option for either PDF or CSV* format, you can customize your workflow exactly the way you like.

We’ve worked hard to deliver you a Site Audit that’s better, faster, easier, clearer. Ultimately, we designed it for you – so you can optimize your site, your strategy, and make the most informed decisions for your business.


Alexa Full Site Audits, which include an SEO Audit plus technical performance recommendations, are included as part of our Advanced and Advanced High Traffic subscriptions. SEO Audits only are included with our Insight subscription. 

*where applicable

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