SWOT Analysis: Definition and Resources

You can spend a lot of time and energy looking for guest blogging sites. Searching for blogs, researching their metrics, and gauging audience interest can be time-consuming, tedious, and sometimes unpredictable. You find sites you think will be great guest posting opportunities, but you don’t have the data to prove it. Choosing a site can…

Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017. As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come. We know…

Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search engines today penalize websites that push out low-quality content for the sake of publishing often. Your target audience won’t benefit from low-quality content, either. If that’s what you end up producing, your brand’s reputation can take…

Using Instagram for business can have a major impact on a brand’s marketing efforts. Hardly surprising when you learn that the social network has almost 1 billion active monthly users and that 200 million Instagrammers visit at least one business profile every day. While those numbers indicate a strong marketing opportunity, figuring out how to…

You probably already heard that link building is one of the most important elements of a successful SEO strategy. If you want to grow your organic traffic in 2019 and beyond, it’s not enough to just create great content… …you need high-quality backlinks from relevant and authoritative websites. Simply put, link building is the act…

You’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you need to better understand the company and the industry in which it operates. Your research has to go deep. How can you be sure you are covering all your bases? Where should you start? A…