SWOT Analysis: Definition and Resources

Content Jam’s 2019 event boasts an impressive speaker line up and attendee list, giving you an opportunity to learn from and meet with some of the greatest minds in content marketing today. So who are you inspired by? Our infographic below outlines some of the “must meet” influencers. Check it out and share with us…

We promised this would be a big year for Alexa, with a trained focus on our customer, and we’re off to a great start. We just released a better, faster, and cleaner SEO Audit Tool and today we are happy to announce even more improvements. This time, we’re rolling out UX/UI enhancements that promise to…

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about your website traffic, monitor user behavior, and measure marketing effectiveness. This post will explain what UTM parameters are, how to create them, and how you can use them to gain marketing insights and improve the…

All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social media following isn’t easy. And it’s not enough to simply be present on a platform. That’s where social media optimization (SMO) comes in. It’s the…

That piece you just added to your content calendar — how do you really know it’s the topic you need to write about next? Are you sure it’s the best use of your limited content marketing budget? If your manager were to ask you right now to justify it, what would you say? If you…

High quality backlinks pointing to a website are one of the most important search ranking factors. When other high quality websites link to a website, it sends positive signals to search engine crawlers, telling them the linked-to website is valuable, useful, and a result searchers would be happy to find. All of these factors help…