SWOT Analysis: Definition and Resources

Marketing Research > SWOT Analysis

SWOT is an acronym for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

A SWOT analysis is an analytical framework for performing a competitive analysis and benchmarking your company’s performance. Strengths and weaknesses are often internal, while opportunities and threats relate to external factors. Marketing teams and marketing agencies often perform a marketing SWOT analysis to evaluate a new industry and determine marketing priorities.

Learn more about SWOT analysis and other competitive analysis frameworks here.

By looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market

–SWOT Analysis – Discover New Opportunities, Manage and Eliminate Threats

MindTools editorial team

For more information:

SWOT Analytics Tips, from MindTools

SWOT Analysis Template Download, from Bplans

SWOT Analysis: What It Is and When to Use It, from Business News Daily

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