SWOT Analysis: Definition and Resources

The best way to start developing a marketing strategy is to reflect back on your business’s successes and failures. By assessing what worked and what didn’t work from past campaigns, you can identify tactics to focus on or avoid in upcoming plans. You can see gaps in your marketing initiatives and point out places where…

Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…

Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. See how you can leverage market segmentation by learning: What market segmentation is Why market segmentation is important The four types of market segmentation How to create a market…

Your inbox is full of emails you never signed up for. Your favorite music is interrupted with ads that aren’t relevant. While perusing Facebook, you receive ads for a product you merely thought about 2.5 seconds ago. And now, a company is texting you—on your personal phone no less—about a new sale. As consumers, we…

SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is just as complex. In fact, SEO is similar to investing. Your options are: Do nothing Do it yourself Outsource SEO—hire an expert to handle it for you If you’re a smart marketer, you’ve already narrowed…

To get users to take action on a landing page, you need compelling, action-oriented copy. The following tips will help you create engaging landing page content that can initiate valuable conversions on your website. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step….