Marketing Research > Target Market
Target market is a group of consumers a product or service is aimed at. Brands can have more than one specific target market. Dividing an audience into small, more relevant target markets is called “market segmentation.” This process helps a marketer better define the buyer persona and more clearly position the value proposition to the target audience. As a result, they improve marketing effectiveness.
Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you
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than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
Mandy Porta, Inc.
For more information:
How to Define Your Target Market, by Mandy Porta, Inc.
Six Steps to Defining Your Target Market, by Grant Leboff, Marketing Donut
How to Do a Marketing SWOT Analysis for a New Client, Alexa blog post