There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO.
By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
In this post, we’ll review each type of SEO and how they are important to your overall marketing strategy. Plus, we’ll show you different types of SEO tools that can help you improve your performance in each category.
The 3 Types of SEO
On-page SEO relates to the content on your website.
It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.
This type of SEO includes:
- Keyword research: Finding the best keywords to target on a page of content
- Content creation: Publishing high-quality content focused on target keywords
- Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site.
For keyword optimization, use our On-Page SEO Checker to do a full review of individual pages on your site and see if they are fully optimized for your target keyword. Enter the target keyword and URL to receive a report with missed optimization opportunities and tips for improvement.
Technical SEO relates to non-content elements of your website.
It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.
The types of SEO included in this category relate to:
- Site speed
- Site architecture
- Structured data
An easy way to check on the state of your technical SEO is by using Alexa’s SEO Audit Tool. Enter your site to receive a report on the status of multiple technical elements along with instructions for how to resolve issues if you have any.
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Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.
It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.
Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established
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. You can gain these trust signals through a variety of link building and guest posting tactics.
To create a link building plan, use Alexa’s Competitor Backlink Checker. Enter up to 10 URLs of competitor sites and receive a report with all of the links pointing to your competitors. Use this competitive analysis to get ideas for how you can build links to the same sites.
To create a guest posting plan, use Alexa’s Audience Overlap Tool. Enter your website or a site that has an audience you want to attract and receive a map of other sites that share the same audience. This report supports guest blogging outreach strategies, as it gives you a long list of sites that would be good opportunities to gain links and reach your target audience.
You can also use the information you uncovered with the backlink checker to find guest blogging opportunities. Look for sites where your competitors have submitted guest posts and try to do the same for your brand.
Use All 3 Types of SEO to Improve Your Marketing Strategy
To create an SEO plan that leads to real results, you can’t focus on just one group of ranking factors
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. You need to use different types of SEO in conjunction with each other to give your site the best chance at showing up in search.
So as you put together your SEO strategy, use tools that cater to all three aspects of SEO. Alexa’s Advanced Plan includes several types of SEO tools that can help you form your strategy. Try it for yourself. Sign up for a free trial of Alexa’s Advanced Plan to access the tools you need to improve your on-site, off-page, and technical SEO and create a well-rounded optimization plan.