Tom Treanor is a Senior Product Manager at Alexa Internet and has expertise in the areas of Content Marketing, SEO and Social Media Marketing. He has experience helping startups, small and medium businesses, and large enterprises grow their business and reach new customers.
A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages (SERPs) and impact the decision-making of searchers. To write URL…
How Content Marketing and SEO Work Together If content marketing is the vehicle, search engine optimization (SEO) is the engine that drives it. The better your engine, the better your vehicle performs. Without an engine, you can’t even start the car. This idea is at the core of how content marketing and SEO work together….
Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. That’s why this tactic is a powerful and useful way to grow your digital visibility. However, in order to succeed, you need to know how to find and qualify the best guest posting…
Content creation takes time, money, and talent. Every blog post, e-book, or infographic requires ideation, research, writing, editing, and design. The process for putting together a great piece of content is long and arduous. If you’ve created content, you know this. But do you also know that there is a way to simplify this practice…
Audience analysis is a task that entrepreneurs, marketers, and product managers use to gain a deeper understanding of a market segment. Understanding their audience’s interests, needs, and pain points helps them define an accurate buyer persona, create a marketing plan, and improve their product and marketing effectiveness. While your own audience is a great place…
Marketers who take a long-term view on their relationships with customers achieve greater ROI on their efforts. Instead of constantly trying to bring in new prospects, those who use customer lifecycle marketing to keep their existing consumers coming back again and again will reap the rewards. This approach helps save and make money as existing…
