Tom Treanor is a Senior Product Manager at Alexa Internet and has expertise in the areas of Content Marketing, SEO and Social Media Marketing. He has experience helping startups, small and medium businesses, and large enterprises grow their business and reach new customers.
More often than not, marketers have search engine optimization (SEO) and pay-per-click (PPC) marketing in their web traffic toolbox but rarely use the two together. They either swear that search engine optimization alone will reap long-term benefits and traffic, or that PPC can net impressive results in a short period of time. But can they…
As more conversational AI assistants, such as Alexa and Siri, become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves…
How to write content for a website is one of the biggest questions new content marketers face. You might be staring at your notes and wondering how you’re going to turn it all into effective, beautiful web copy. Well, you’ve come to the right place to learn how to write website content, including landing pages….
When you perform a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. During this research, you assess your competitor’s website performance, number of backlinks, and overall online authority. A competitor backlink analysis helps build a digital strategy for your website and allows you to: Assess…
Search engine optimization isn’t one single task or strategy you implement to boost your website to the top of search engine rankings. An effective optimization plan combines a variety of best practices for SEO that come together to help websites gain authority in SERPs. Click & Tweet! If you want to increase your website’s rankings,…
Marketers who take a long-term view on their relationships with customers achieve greater ROI on their efforts. Instead of constantly trying to bring in new prospects, those who use customer lifecycle marketing to keep their existing consumers coming back again and again will reap the rewards. This approach helps save and make money as existing…
