Web analytics is the collection, reporting, and analysis of data regarding the behavior of visitors to a website. The focus is on identifying goals, using the data to determine progress toward achieving them, and driving strategy to improve marketing effectiveness.
What used to be the exclusive sidekick of data scientists has now become a friend of every digital marketer. Web analytics is about figuring out what works and what does not. It helps figure out actionable tactics and aids in making informed decisions while planning the next move
Mohammad Farooq, Simplilearn
Web Analytics Resources
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