Web Analytics: Definition and Resources

Bydigitalsudheer

Web analytics is the collection, reporting, and analysis of data regarding the behavior of visitors to a website. The focus is on identifying goals, using the data to determine progress toward achieving them, and driving strategy to improve marketing effectiveness.

What used to be the exclusive sidekick of data scientists has now become a friend of every digital marketer. Web analytics is about figuring out what works and what does not. It helps figure out actionable tactics and aids in making informed decisions while planning the next move

–10 Best Web Analytics Tools: How to Make The Most of it?

Mohammad Farooq, Simplilearn

Web Analytics Resources

A complete glossary of important web analytics terms for your growing web analytics prowess.

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Learn how to turn your marketing analytics into integrated marketing strategy with insights from 5 top digital marketing pros.

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