Web Analytics: Definition and Resources

It’s often hard for B2B marketers to resonate with their audience. Buying cycles can last months, purchase decisions can require multiple approvals, and distribution channels that work in B2C—social media, Medium, loyalty programs—often fail to register with industry decision makers. On top of that, B2B products and services are frequently complex, niche, localized, or so…

We know that choosing the right web analytics provider can be a daunting task. You want metrics you can trust. You want to track 100% of your traffic. And most importantly, you need to present your best to potential advertisers and investors.  Alexa’s Certified Metrics is your solution for on-site analytics, no matter your site’s size.  Below are 5 key benefits of certifying…

During a recent conversation with a friend, I was struck by how similar SEO is to investment planning. People tend to take the same approaches to these subjects, with the most common being; 1. do nothing, 2. hire an expert to handle it for you, or 3. dig in and do it yourself.  Let’s look…

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about your website traffic, monitor user behavior, and measure marketing effectiveness. This post will explain what UTM parameters are, how to create them, and how you can use them to gain marketing insights and improve the…

Marketing Research > Key Performance Indicator (KPI) A key performance indicator (KPI) is a metric that demonstrates how effectively you are achieving a key business objective. You use KPIs to evaluate your progress toward reaching targeted goals. For example, you might set a goal to improve your marketing effectiveness and you might use marketing ROI (MROI) as…

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand. To know which types of keywords will work best in your strategy, you first need to know all of your options. Use…